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Olay Ramps Up Retinol in New Night Collection

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By: Jamie Matusow

Editor-in-Chief


The original Olay Regenerist Retinol24 Face Moisturizer became the No. 1 selling retinol in the U.S., selling two jars every minute, according to the popular P&G-owned brand.

For those ready to take the next step in potency, Olay’s Retinol24 now comes in MAX form with 20% more of Olay’s Retinol24 Hydrating Complex—a “proven” blend of amino-peptide, vitamin B3, retinyl propionate and retinol. Included in the purple-packaged line are Olay Regenerist Retinol24 Night Moisturizer MAX, Olay Regenerist Retinol24 Night Serum MAX; and Olay Eyes Retinol24 Night Eye Cream MAX ($32.99 each). The brand has also updated its iconic red jar-packaged Olay Regenerist line.

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